L'artist Etienne Lavie in Paris Replace Ads with Classic Artworks !

Street Artist

French street artist Etienne Lavie imagines what the streets of Paris would look like if all the ads plastered on posters and billboards were replaced by great works of art. Sneaking around the city, Lavie has been covering advertising billboards with classic French artworks, reclaiming some of the public spaces that have been so mercilessly invaded by advertising. The project challenges the destructive impacts of the advertising industry, getting people to slow down in the midst of their daily routines and simply enjoy the beauty of art.